Common Sense Media provides a comprehensive approach to media education, rating over 12,000 media items, educating parents and others, and advocating with policymakers. Digital literacy and citizenship are essential 21st century skills. To accomplish this, schools need comprehensive policies and buy-in from their communities. An empowering approach is positive, flexible, differentiated, and comprehensive. This presentation includes an overview of Common Sense Media's Parent Media Education Program, Digital Literacy and Citizenship Curriculum, developmental differentiation, and tips for implementation.